Directing our attention towards classic and effortless living, we conceptualized a series of inspirational images in this sophisticated setting, experimenting with a deeper palette of materials and finishes and styled with a curated selection of prints from our new collection.
The vision for this style edit was to create a storyline that reflects the maturity and sophistication of the furniture pieces by New Works in perfect harmony with our carefully selected art prints. The curated collection of prints features different artists and design studios. Prints by Studio Paradissi, Rubin Studio, Anna Mörner and LouLou Avenue have all been chosen for the aesthetics of the direction, but we have also included three brand new works by Anna Johansson, as their debut in a styled interior space.
Styling by Tine Daring
Photography by Emil Monty Freddie.